Quotation

I BELIEVE
A COMPELLING PRODUCT BEGINS
WITH THE FIRST IMPRESSION,
COLLABORATING ON THE DETAILS
TO CREATE A COHESIVE IDENTITY
AND ENDS AS A PART
OF A BIGGER LIFESTYLE.

Brand-It_330x330First impressions are everything to us. We believe that a positive lasting impression is achieved by the perfect curation of all our senses. We expect to capture our audience before they enter our world and offer them a tangible, livable, even smellable engagement that performs on these expectations. In our world, the Brand comes first as it shapes the design, mandates the construction and speaks to the public as it authentically sells its story.
Design It Jay MichaelTo design well is to work within the parameters of the brand and its constraints while seamlessly creating a compelling offering to a consumer. Architects can draw, designers can choose, developers can budget, engineers can budget. We tirelessly marry these roles to curate a product succinct with its brand, feasible and ready for market. And not to show off, but we’ve been touted as perfectly creating ‘Big Style in Smart Spaces…and it’s totally true. We use space well.
Brand-It_330x330We see construction as a craft, an art if you will. To plan and develop is paramount, but taking this wisdom and creating a tangible structure that looks, feels and even smells like our brand is far more than just physical labor. We look at our general contractor as a conductor who leads his musicians to create a harmony of sounds. Working together they craft a song that sings our brands mission through the walls of the structure they build. To build is easy, but to create takes into consideration far more than just a set of plans … we get that.
Sell it Jay MichaelWe’ve learned the hard way that no one can speak in our voice as well as the people that bring us to the finish line. Strategic collaborations, be it with a furniture purveyor or the finest coffee roaster, we align with brands and voices that can sing our song. Solo artists can be great, but our voice is best heard with accompaniment. We develop national notoriety through public relations and social media strategies but the truth is, we start selling our lifestyle from the moment we begin crafting the brand.